KLS IMER, a respected institution with over 34 years of academic excellence, has been publishing its renowned research journal, TATVA: The Journal of Management Scholars since 2004. This journal serves as a dynamic platform for disseminating scholarly work, featuring articles, case studies, and research insights across diverse areas of business management. With a commitment to advancing knowledge, TATVA aims to facilitate in-depth discussions on contemporary issues in management, supporting both practitioners and academics in exploring innovative strategies and ideas that shape the evolving landscape of business. Our journal continues to foster intellectual growth and promote critical dialogue, making a meaningful contribution to the management community.