Adoption Of Sustainable Packaging in the FMCG Sector

This research examines consumer knowledge, perceptions, and actions related to sustainable packaging within the FMCG sectors. A survey was carried out to gather data from 200 consumers of FMCG products. The findings show that most consumer recognize recyclable packaging and are prepared to spend more for eco-friendly packaging. The research also discovered that awareness, readiness to pay, and how often consumer check packaging for sustainability attributes all significantly enhance the importance of sustainability to consumers. These results indicate that FMCG firms can enhance their sustainability efforts by raising consumer awareness about eco-friendly packaging choices and by promoting the benefits of such packaging.