CUSTOMER PREFERENCES ON OM,ELOANS (A Comparative study of Select Banks)

Most of the people will have a dream of having their own house in their life time. Even though the income of the people is increasing day by day the expenses are also on a rise. Hence, there is a need for people, to approach a bank or a financial institution for loan in order to own a house or a flat. Housing finance sector is attracting more and more number of customers as the loans are cheaper when compared to other types of loans and repayment period is very l9ng. Moreover there is a possibility of getting tax benefits on the payment of principal and interest of the housing lopn. Keeping in view the increasing importance attached to housing finance industry, a study has been undertaken to understand the housing loan patterns followed by some of the select banks. Two public sector and two private sector banks are taken for analysis and the results are tabulated. The study was organized into four parts. The first part gives introduction to the study, objectives and methodology. The second part gives an account of the literature review and the Indian players in home loan segment. The third part describes the process of granting home loans adopted by the select organizations. The fourth part deals with the analysis of data and managerial implications of the study and concludes with the scope for further research.