CRM : A Tool For Customer Attraction, Retention And Loyalty In Banking sector

Info-tech based baking era, Customer Relationship Management - CRM, is a simple philosophy, which places the customer at the heart of the business processes, activities and cultures for improving customer satisfaction and maximizing profits, since Good customer service is the best brand ambassador for any bank. Therefore, banks are required to compete with each other in respect to attract, retain and even to make customer be loyal to them. Thus, this article is examined the simple philosophy of CRM as a tool to attract the new customer, retain the existing customer, and to make th customer loyalty further.