KARNATAKASTATEROADTRANSPORTCORPORATION: 45 ASTORYOFSUCCESSFULTURNAROUND

Transport service is vital to the activities of households and economic growth. Improving transport service promoters welfare of people and ushers economic growth. However, the transport sector has changed rapidly after the passage of the Motor Vehicle Act, 1980 which liberalized the norms for entry into passenger transport service. As a result of this and other significant changes in the environment like rapid growth of personal transport vehicles etc KnSRTC too suffered losses. However, by following a well thought out/carved out pro-active strategy KnSRTC could turnaround and in this study we have a detailed look at the strategy • followed by KnSRTC which made its India's number 1 corporation in transportation.