A STUDY ON THE FACTORS AFFECTING THE CHOICE OF BRANDED APPARELS TN NORTH GOA

There are many brands of apparels available for youth to choose from and to select. This process is a complex one. This study provides useful information about various aspects of brand selection by customers. A primary survey was conducted in Panjim, North Goa. 150 respondents aged between 21yrs to 30yrs were given self administered questionnaires. Using Two Way ANOVA data was te·sted. This paper suggests which elements of apparel should be focused upon in order to gain a larger market share.