Volume: 8, Issue: 2
ABSTRACT
Retail Industry, being a fast growing industry in India, it is natural that it faces more dynamism because of competition. With this competition it is an uphill task for every retailer in sustaining in the market. So to remain in the market successfully, the retailers use different technique to attract more customers and also to retain their present customers. Apart from the various customer retention and attraction strategies, it becomes important for the retail owners to study the profile of customers '-'!ho are in the locality of the retail stores. Without knowing customers, it is useless in framing various attractive and the retention strategies. That is, the retailer has to analyse the customers and has to find out what strategy really makes them to come to the retail stores. In this study an attempt has been made to identify what really makes a customer to visit a particular retail store. This study revealed the profile of the customers of different retail stores.
