STRATEGIESFORDEVELOPINGSUSTAINABLEINDIANBRANDS

Got to buy a product. ... Thousands of queries arise ! Is the product user friendly? Is it worth my money? What must be the quality? Is there any other choice? Which brand is it? Yes, today the customer market in India has become highly competitive and experimental. With • this change in demand to meet the explosive market and the thirsty customers, every company is in the struggle for creating better promising products, continuous customer satisfactory programs and profit making strategies, i.e. building brands, building Sustainable Indian Brands. • tndia is a country of over a billion people with heterogeneity in terms of cultures, languages, geographies,food habits, tradition, socio-cultural behavior Organizations need to understand this scale and diversity of country. It first needs to understand the gamut of a billion people, rather than catering to the millions. Nobody can successfully do business in India by reading its potential from quantitative market reports. Understanding the psychological, sociological · and historical backgrounds is fundamental to approach the bull's eye. Organizations have to also understand the disparity between urban and rural India. Even within India it is important to localize branding and marketing. In rural areas it is price and value for money that are important and companies also need to consider how to set up credit facilities. In urban India there is more diversity in income and the prestige value of products is more important. Today Indian business organizations have no choice anymore. Customer in the market will not accept things that don't meet their standards for quality and experience. Branding is a necessity and brands will have to move fast to respond to these customers' demands desires, necessities, and unlimited wants.