BRAND PREFERENCE FOR TALCUM POWDER

Buyer's preference pattern is dynamic and always it chooses the road which is less traveled by 'producers'! Customer's insatiable thirst towards brand new products or services over another is unique and interesting. It influences the market forces to a larger extent. Identification and measurement of customer preference decisions accurately and in more reliable way would fix the destiny. After finding group or segment of customers, the components which form buyer's preference and expectation patterns would be known. Logically acquired such results must be comprehended professionally. Then it would be easy for the companies to design strategies accordingly and perform 'differently' to prove 'Our Customer is King'. Flooding of many MNC's has provided value added products with even more value for the customer's money. The western life style influences, favorable economic conditions, thirst for standard living and change in the societal trends in more innovative and adaptive ways have led the fairer sex competent, more equally to men. Today women are not only home makers but also strong contenders in all walks of life. Especially the change from conservative to democratic in culture has widened the scope of feminine care products. Marketers are conscious about the changing needs of the Indian woman and are busy inoutstripping each other on offering her the 'best care'. This study paper enlightens on Talcum Powder -one such female skin care product. This product is widely sought after 'soap' by all female groups. This research paper silver lines few aspects on Consumer behavior in brief but equally in detail. Similarly it studies Industry of Female Cosmetic Goods (FMCG), & speaks about Survey on customers to identify the preference for Talcum Powder.