EXPLORATORY STUD\' ON EMERGING MOBILE PHONE MARKET IN RURAL PART OF DHARWAD

Today as a hub for modern commerce we need to understand how the development of the mobile communication world as like Internet has been similar to the growth of radio a generation earlier, with obvious differences in attracting and individual markets to a mass audience. It is the "Big Bang" of the 1990s a milestone in the Internet's development; as well the growth of radio in the 1920s led more focus in advertisement for the b_usinesses world. According to recent statistics, there are nearly 300 million mobile phone subscribers as compared to just around 30 million PC's in the country. The general purpose of telecom Technology lies for communication, and more focus is towards rural market. Rapid advances in mobile technologies have allowed marketers to abandon best practices for traditional media. Rural areas in developing countries present especially difficult challenges to the development of networks and sustainable business projects. These challenges include unreliable electricity, limited or non-existent telecom infrastructures, poor road infrastructures, diverse topology, and low village density. These challenges are coupled with limited skill sets and limited financial resources among members of the communities. Members of rural communities are often characterized with high illiteracy, limited business skills, little technology skills, and lack of access to capitaI.