AStoryofMaggi

Maggi, the favorite 'two minute' noodle of India was embroiled in a controversy in June 2015, when some of its samples were found to contain high level of lead and monosodium glutamate which was responsible for various health problems, causing headache, nausea and chest pain. Maggi had been a chart leader in the instant noodle market of India since three decade. Its competitors such as Top ramen and Horlicks foodies could not even manage to match its popularity and growing sales in India. Maggi was also known for its unique advertising campaigns such as "khushiyon ki recipe ", two minutes and meri Maggi, which implied people to share their experience rewarding their favorite snack. Over the year Maggi had been ruling the Indian taste buds since it was first launched in the year 1983 in India, at a time when Chinese cuisine was still not that popular in the country, but the people's favorite snack grabbed eyeballs when a ban was imposed on Maggi Noodle's in India and Nestle India had to recall its Maggi samples from all parts of the country. In such a scenario, it was a daunting question that in what way would the Maggi noodles stage a comeback in the Indian market and into the Indian palate once again?