Volume: 4, Issue: 2
INTRODUCTION
The business is becoming highly competitive and the constantly changing environment, which is defying the quantitative forecasting, is forcing the organizations to leverage human resources to differentiate and bring in sustained competitive advantage. The blurring of the advantage due to innovation in products and service and technological advantage has been eroding the competitive position of the organization, paving the way for the human intervention in all the business process to ensure customer satisfaction.


