"INTERNATIONAL MARKETING IN THE EMERGING GLOBAL SCENARIO"

International Marketing In The Emerging Global Economic Order In today's world, exports are extremely important not only for the growth of a nation but also to safeguard its independent existence. The economic, political and social changes that have occurred over the last decade have dramatically altered the landscape of global business The creation of the WTO and the entry of China into its manifold have furthur made the international marketing scenario more competitive. The emergence of new markets like BRIC's viz Brazil, Russia, India and China also pose to shift the attention of the world trade from the hegemony of the United States of America and the West European nations. The above discussed and many more aspects make export marketing all the more intense in terms of competition and adherence to new rules of the game as envisaged in the WTO agreements. The proposed paper makes an attempt to look into the various aspects involving Export marketing.