GENDER DIFFERENCES IN PERCEPTION TOWARDS WEBSITE FEATURES AND E-LOYALTY IN HYDERADAD

The main purpose of this article is to examine the gender related perceptions towards website design features and loyalty towards online shopping site in various genders. The population of this study is online shoppers in Hyderabad. Respondents were selected from both genders with a condition of internet shopping experience. A pre-structured questionnaire was used with five point Likert rating scale to measure influence of gender on website design features and e-loyalty. Purposive random sampling was used to collect data from sampled respondents. Statistical techniques such as mean, standard deviation and t-test are used for this study. Study reports that there is significant difference between gender towards website design preferences and loyalty in online shopping.