Rural Marketing In India- Relevant Issues

Rural marketing in India has gained impor.tance in recent years due to the newer understanding of the concept of rural market. Vast Nations such as China and India, which account for one third of world population, have 70 % of their population living in rural areas. Marketers have started giving importance to the hitherto neglected rural markets because of the saturated urban markets and the improved incomes and spending power of the rural consumers. Today, it is not uncommon to find well-known brands of cigarettes, tea sachets, toilet soaps and detergents in remote villages. Hamlets are also found in the villages where sophisticated products like television sets, transistor radios, mopeds, and table and ceiling fans can also be bought. Marketers have recognized the potential offered by rural markets and entered them in a big way.