QUALITY OF WORK LIFE USING SOFT APPROACH FOR HARD RESULTS

Though job creation is a very important issue in our country, the issue of improving Quality of Work Life, for those already employed, is equally important. Social concern for job creation is an important objective both for an enterprise and an individual. It can be fulfilled by improving one's own situation by creating happiness at work. Increasing dissatisfaction among workers against jobs that are tedious, monotonous, and with apparent lack of responsibility are the evident strains of fast changing technology on individuals and society, and a realization that providing of people's control over jobs is a part of social responsibility that has important linkage with improving Quality of Work Life in India. The liberalization of the economy, however, has brought this neglected sector into sharper focus. Smaller organizations are now increasingly recognized as being the cutting edge of development, and also owing to the changing perspective, development is expected to be realized through people's participation. This growing interest in new forms of work organisation has been accompanied by an explosion of the area of "Quality of work life" which is the focal theme of the present work.