Ruralization of Marketing Efforts: Recent Trends in Telecommunication Marketing Sector

The recent trends have evidently proved that the rural markets are the most promising places for marketers and businesses. Since the rural India is an educated mass and with increased per capita incomes resulting into change of life style and spending patterns. The rapid adoption of technology and innovations has exerted a pressure on the marketers to design the marketing strategies on par with the rural trends. Mainly telecommunication has created a revolution in rural India. Aggressive spread of tele communication and computing technology has motivated the industry to intensify the efforts to reach the rural consumer. This paper throws light on the growth of the rural market and telecommunication sector in India and the efforts of the towards the cause.