Rewriting the Rules altogether in Indian Telecom Industry: A Case Study of Reliance Jio lnfocom Limited

No Indian will ever have to pay for voice calls again - a single statement that marked the beginning of a new era when Mukesh Dhirubhai Ambani announced the launch of a new telecom operatorReliance Jio lnfocom Limitedat the 2016 Reliance Annual General Meeting. Telecom industry in India has been very competitive since early 2000. Over the years Bharti Airtel has been the choice of Indian consumers for its constant upgradation followed by Vodafone, Idea, BSNL etc. This paper throws light on Jio as a new entrant into the lntlian telecom industry, strategically posing humungous challenges to its competitors and future plans of success