Call For Papers Submission Deadline 5th October 2025

Volume: 6, Issue: 2

ABSTRACT

The digital revolution has placed a whole new set of capabilities in the hand of customers and busi­ ness. The new economy, in contrast, is based on the digital revolution and the management of information. Information has number of attributes. It can be infinitely differentiated,customized and personalized. It can be sent to a great number of people who are on a network and the great part of it is its reach and speed.

Keywords

Internet-based marketing, Viral Marketing, Brand building, Global competition.