ABSTRACT
The digital revolution has placed a whole new set of capabilities in the hand of customers and busi ness. The new economy, in contrast, is based on the digital revolution and the management of information. Information has number of attributes. It can be infinitely differentiated,customized and personalized. It can be sent to a great number of people who are on a network and the great part of it is its reach and speed.
Keywords:
Internet-based marketing, Viral Marketing, Brand building, Global competition.
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