Challenges & Opportunities of Digital Marketing in Rural India

With the buzz in globalization, the world is witnessing a greater challenge in the diverse facets of business. One of the most important parameter of business growth being its stake holders are mainly attracted by the advertising strategies. Digital marketing on the other hand can be defined as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The concept of digital marketing has become a fashion in the companies to promote their products and services. While marketers with positive experiences would tend to believe that digital marketing works and some would disagree in rural India, but one would be sure that magnitude of its impact is increasing in rural market, when compared to urban and other markets. This paper studies and establishes the impact of digital marketing. The study also probes into the learning of impact of digital marketing on rural markets and rural employment. Through research and analysis, the paper emerges some pointswhich can be used as a blue print criterion for grabbing rural market. As the paper is the foundation brick of the impact of digital marketing on rural India, the paper also ends with few insights on impact of digital marketing to be considered for rural markets.