A Research Paper On "Analysis of Customer Switching Behavior And Relationship Bonding Strategies In Organized Retailing" - A Study Conducted In Belgaum Dist.

Opening up oflndian economy, changing demographics, increasing number ofrich, middle class, are driving force for retail transformation. Organized retailing is growing at a rapid pace, not only in metros, but also in the semi-urban markets oflndia, with different format. Emergence oforganized retail is greatly influenced by the large number of women working population, emergence ofnuclear family, with a new lifestyle. Retailers are finding it tough to be profitable. The organized retailing stores are facing new challenges due to non­ traditional competition & globalization Customer Relationship Management is a buzzword in service economy, a key element of firm's competitive strategy. Customer Relationship Management focuses on retaining the existing customer, as they are five times more profitable than a new customer. Retailers are adopting CRM strategies to beat the competition. In this study we are examining the consumer buying behaviour, and also examine consumer loyalty, the impact ofrelationship bonding tactics on customer retention.