Florista Entrepreneurial Retail Business -a Case Study

This case study illustrates the birth of an idea and show how that idea can be realised into a marketable product. The study deals with development issues and each highlights the importance of developing sound strategies. T e importance of appropriate finance support mechanisms for young entrepreneurs is also .covered. The case studies illustrate how successful entrepreneurs may deploy a range of entrepreneurial skills and knowhow. Above all, the entrepreneur is seen to have the capacity to innovate and exercise vision. The business idea started when one of the promoters who runs an Advertising Business was waiting for a meeting at the reception of a large multinational office. He spotted a shabbily dressed boy delivering flowers in the plush office. The boy was stopped at the reception, flowers were taken and he was shooed away. The entire experience made him realize the possibility of having flower deliveries in an organized manner. After a research of one year in the industry, he started this business in 2004 with a small retail outlet in Lower PareI, Mumbai with focus on quality of product along with quality of service. Special care was taken to train the delivery boy who was in a neat uniform with black shoes and who wore white hand-gloves while delivering the flowers. The business volumes grew steadily, with retail and corporate customers using their products and services and getting used to the professional manner in which they operated.