"Evangelism Marketing- Is It the most Compelling Word of Mouth Marketing Tool?"

In an overcrowded market where dozens of companies seem to sell similar goods, it is a joy to find a business that truly performs an exemplary service. Sharing shopping discoveries with a friend is like passing on secret knowledge -- only those in the know get to share in the benefits. Turning a customer into a mouthpiece for advertising is a marketing dream. As companies have grown and become more impersonal, marketers experience more challenges making meaningful connections with customers. Consumers want to buy products from businesses they can trust, and often turn to their friends for recommendations. This product "evangelism" helps businesses build their reputations and spread word of their highly regarded services. Evangelism marketing is more commonly known as word-of mouth-marketing, and relies on customers to deliver marketing messages to other potential customers. When someone recommends a new restaurant they liked, a pair of shoes that was particularly comfortable, or a mechanic who offers honest service, they are acting as "customer evangelists." The challenge is convincing people to recommend a company in an honest and organic way Obviously, not every company can turn their customers into evangelists. Many companies offer mediocre or predictable services that are so ordinary they are not worth taking the time to mention to others. Plus, there is no easy way to influence the conversations people have with their friends. A customer could have an amazing experience at a nail salon but not tell their friends because they have more pressing issues to attend to. Marketing professionals are developing strategies to get others talking about their products and services in a positive way These include everything from creating online communities for customers to interact, to sponsoring events that help position a brand as part of a lifestyle. The goal of any evangelist marketing strategy is to find out how a brand fits into a customer's life and making that fit as easy as possible. The more effectively a brand satisfies a customer's needs, the more likely they are to mention it to friends and family. Its been shown that Evangelism due to personalization is giving potential and existing customers a free platform to talk about their experiences that they had with the companies.