AStudyon Customer Satisfaction of Retail Stores in Belagavi

In India retail sector is growing at a very fast rate. Customer satisfaction is the key factor for success and which is depends highly on the services provided by the service providers. Customers should be treated as an assets, and that customers vary in their needs, preferences, and buying behavior. This study is undertaken in a retail store to analyze customer satisfaction based on different determinants. 100 customer Respondents were surveyed to find the satisfaction level of customers. This study attempts to identify the expectation and satisfaction of customer towards retail store. The results show that perceived quality had the greatest impact on the customer satisfaction for satisfied and dissatisfied customers.