Volume: 16, Issue: 1
INTRODUCTION
The 5Gs of Family Business is a 205 paged book on family business. The book thoroughly describes the practices that business families need to embrace to achieve long-term family enterprise success and sustainability. The book is published by SAGE publications bearing ISBN 978-93-528-0865-6, copy right Walter Vieira and Mita Dixit, 2019. The foreword for the bookis written by Philip Kotler, SC Johnson Distinguished Professor of International Marketing, Kellog School of management, Northwestern University, Chicago, Illinois.
