Empiriacal Analysis: Apprehensions of Indian Investors

The aim of this article is to study investor preferences and apprehensions with respect investment options available in Indian scenario and to study the relationship between demgraphic factors & types of investments. This paper is with objectives, which intend to find the relationship between investment patterns, demographics and apprenesions (if any). The tools used are factor analysis & chi-square test using SPSS on Judgemental sample of 150 investors with various demographics. The anaysis found that the most significant two prominent factors towards safety of the financial assets are equity/debenture & land/other physical assets. Debentures is most favorable among financial instruments followed by 'Mutual fund', Shares, bonds. Investor have apprehension about losing money, ROI etc due to low awareness level.This research paper will help both investor & AMC for significant relationship development towards reltionship among the investors and how to overcome the apprehensions if any. This paper will guide the AMC in effective choice of communication and awareness program towards investors statisfaction.