Impact of Media on Consumer Behavior - A Study of Select Districts in Telangana State

Every entrepreneur set up the business to achieve some objectives. Among the objectives profit maximization is very important. In some cases sales maximization may also be important. To achieve these objectives business has to satisfy the consumer. The consumers can be satisfied by way of supplying quality goods and services at a reasonable price. In order to satisfy them the business enterprise has to conduct several operations. They include buying of raw material, converting them into finished goods and finally to sell them to consumer. Buying of raw material and sale of finished goods are the activities of marketing. Thus, marketing is the important activity of business. It can be done through various forms of media. In this regard we can say that media, marketing has major impact on consumer behaviour. Marketing and media can influence the consumer and in turn consumer can give feedback to improve the marketing process.