Emotional Intelligence: A Predictor of Sustainability in Service Sector

Organizations cannot afford to continue doing business as usual when competition heats up and the speed of change intensifies. Organizations have been forced to redefine their structures, systems, and processes in a strategic manner as a result of the changing environment, particularly liberalisation, privatisation, and globalisation, as well as technological advancement, to not only keep up with but also to survive and progress. Organizations' strategic reactions ranged from mergers and acquisitions to delayering. Individuals are affected by the convergence of cultures, systems, and processes in mergers, whereas quality and benchmarking initiatives necessitate a significant shift in how people approach diverse problems. People who delay their retirement encounter employment enrichment on the one hand and work insecurity on the other. The role of individuals in putting strategy answers into action has a big impact on the success rate. As a result, it is critical for organisations to consider the human concerns at hand before implementing any strategy answers. Human resource difficulties are in fact business challenges since they affect the essence of a company's competitiveness, adaptability, profitability, and existence. The study has examined the impact of emotional intelligence on sustainability in service sector. For the purpose of this study researcher used an Emotional Intelligence Scale as developed by U. Dhar,A. Hyde and S. Pethe which is based on five point Likert scale. For the analysis, 200 entrepreneurs have been chose based on random sampling. This research is quantitative type research because researcher collect data and analyse data forthis study. The findings indicated that sustainability of any firm/business depends upon the emotional intelligence which make the person stronger to face the issues in the competitive market.