Volume: 10, Issue: 1
INTRODUCTION
Large numbers of books have been written on entrepreneurship describing it as a process / method / trait. But Luke Johnson, a hardcore entrepreneur himself, has tried to give the reader an experience of being an entrepreneur, substantiated with wide range of real world examples so that the reader can really feel it. Unlike many books written on this subject, it is a very simple and easy to read novel with original ideas and useful advice, especially to those who want to pursue the ill trodden path of entrepreneurship. The seven parts of the book give reader a complete experience of being an entrepreneur. The first part is all about building necessary qualities/traits that are required to become an entrepreneur like; making a beginning, committing mistakes, having a bigger ambition, stop making excuses, getting started, being optimistic, being action orientated, choosing a right name for the business/brand, not waiting for the right time to come, starting early, etc. The second part focuses on people at large. The benefits of; associating with the right people, networking with the right people, exchanging of ideas with the right people, working together in teams, forming good teams that can deliver the desired results, following the basic principles of leadership and management, and seeking mentoring in its truest spirit are all discussed quoting real world examples. The third part reveals the true entrepreneurial style and major challenges faced by the entrepreneurs. The myths associated with entrepreneurship were being discussed, criticized and cleared in a convincing manner like; Entrepreneurs are mainly motivated by money, The idea is what matters, Entrepreneurs are born, not made, Start-ups are one-man brands, Entrepreneurs are inventive geniuses, Entrepreneurs are mostly academic rejects with no qualifications, Most new businesses fail, Entrepreneurs are loners, Entrepreneurs are gamblers, Entrepreneurs are workaholic, etc.
