Call For Papers Submission Deadline 5th October 2025

Volume: 12, Issue: 1

INTRODUCTION

Arise, AwakeArise, Awake is the story of 10 young entrepreneurs who started a business while studying in college, or right after graduation. Turning their backs on lucrative placements, to pursue dreams of their own. The 10 startups profiled in her book are Practo Technologies, Magicrete, Sacred Moments, Bewakoof Brands, lnnovese Technologies, lnopen Technologies, Bhukkad, Ganpati Facilities, Fraud Express and Dosamatic. Rashmi classified student entrepreneurs into three types: rankers (toppers), repeaters (who failed initially but succeeded later) and rebels with a cause (mavericks who did weird but wonderful things). The 190-page book ends with contact information of the entrepreneurs, and a list of student business plan competitions such as Eureka (IIT Bombay), Empresario (IIT Kharagpur), Global Social Venture Challenge - HSB, UC Berkely, First Dot(NEN-Tata) and The TiE International Business Plan Competition.Many will say-wait till you graduate. I say-why waste time? Right now you are free - to experiment, to walk on different paths...