Analysis of Relationship between Webpage Content and Visitor Involvement

Advet1ising over the internet aims at delivering marketing messages to customers quickly, efficiently and economically. Online advet1isement space is restricted. In the previous study it has been found that concentrating on the advet1isements towards a specific kind of target audience will result in more visits. But it has been observed that people reach to the website has not explored. This study examines, the invo•lvement of the website visitorsbased on bounce rate. The conclusion drawn from the studyis that posting multiple information on a single web-page related to the product and providing hyper/inks to other pages will reduce the bounce rate. Systematic flow of action = Advet1isement viewed Clicked to visit websiteEngaged and clicked hyper/inks More pages viewed Information acquisition Better understanding of the product Initiation of purchase intention.